A STUDY ON THE INFLUENCE OF EWOM PLATFORM CHARACTERISTICS ON THE PERCEIVED USEFULNESS AND SUBSEQUENT PURCHASE DECISION OF MILLENNIALS WITH REFERENCE TO HOTEL INDUSTRY
AMIT TARIYAL, IMS UNISON UNIVERSITY
2022
A STUDY ON THE INFLUENCE OF EWOM PLATFORM CHARACTERISTICS ON THE PERCEIVED USEFULNESS AND SUBSEQUENT PURCHASE DECISION OF MILLENNIALS WITH REFERENCE TO HOTEL INDUSTRY